From Concept to Corso Como

THE WING-HEELED PUMPS BEGAN AS A CONCEPT SUBMITTED TO CINDERTHRILLER: THE INTERNATIONAL SHOE DESIGN COMPETITION BY I-D MAGAZINE AND ITALIAN FOOTWEAR BRAND ALBERTO GUARDIANI. “FLUTTERBY” PLACED FIRST OUT OF 800+ ENTRIES AND LAUNCHED AT 10 CORSO COMO DURING MILAN FASHION WEEK.

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For its inventive design, Flutterby was FEATURED IN TITLES INCLUDING FINANCIAL TIMES, i-D Magazine, VOGUE, GRAZIA, ELLE AND VANITY FAIR ITALIA, CORRIERE DE LA SERA, EL PAÍS SEMANAL, THE PHILIPPINE Star, ADOBO MAGAZINE AND SURFACE ASIA.

IN 2013, FLUTTERBY WAS EXHIBITED along with Louboutins, Manolo Blahniks, and other iconic footwear IN SHOE OBSESSION AT THE MUSEUM AT FIT IN NEW YORK. Flutterby was SUBSEQUENTLY FEATURED IN THE SHOE OBSESSION BOOK by Valerie Steele and Colleen Hill, published by Yale University Press.

Flutterby SS 2014

I also collaborated with the Alberto Guardiani team to develop Flutterby's branding and packaging.

ALBERTO GUARDIANI HAS SINCE DESIGNED AND PRODUCED sandal and boot VERSIONS OF THE FLUTTERBY FOR THEIR SEASONAL COLLECTIONS.

Flutterby original concept and design by Lady San PEdro. Subsequent design, production and distribution by Alberto Guardiani.

Browse projects:

Flutterby

Toyo

Provenance

Facades

iamninoy

Kubo