Lady San Pedro

 
 

Words to Change the Story

Mrs Wordsmith’s Storyteller’s Illustrated dictionary + Word-a-Day Flipbook are designed to power vocabulary growth and storytelling potential in children aged 7–12.

 
 
 

Print Design • PRODUCT DESIGN • Creative Direction

  • Create vocabulary-boosting products rooted in the science of reading and aligned to curriculum goals.

    • Build vocabulary as the foundation for reading comprehension and academic success.

    • Develop word understanding through synonyms, word pairs, and story starters.

    • Equip children with the language to think critically and express themselves across subjects.

    • Designed an illustrated dictionary and flip book structured around six storytelling pillars: character, setting, action, emotion, weather, and senses.

    • Used visual learning to make vocabulary stick—pairing engaging illustrations with lovable characters to bring abstract words to life and boost retention.

    • Grounded in educational research and fully aligned with curriculum standards.

    • 50% improvement in literacy outcomes in a pilot study with the National Literacy Trust.

    • Winner of Parents' Choice Gold, Mom’s Choice, and Tillywig Brain Child Awards (2019).

    • Over 15,000 copies sold across the US, UK, Canada, EU, and Australia.

 
 

 

In a study with the National Literacy Trust, Children in years 3 and 4 saw overall vocabulary increase on average by 50% with the program, better able to identify both synonyms and word pairs

 
 
 
 

STORYTELLER’S WORD A DAY AND STORYTELLER’S ILLUSTRATED DICTIONARY developed with the Mrs Wordsmith teams in LondoN and Los Angeles.