About
Advocate of good design, good leadership (and good puppy dogs)
Not an alias
Born in Manila, with a name that gets mistaken for an alias, I've lived in Barcelona before calling London home in 2015 with my Golden Retriever and Persian Cat.
In London, I've used design and innovation to help shape two mission-driven startups. provenance provides shoppers with the information to make sustainable choices. Mrs Wordsmith empowers young people with the literacy skills for school and life.
My work at these organizations would not have been possible without my background at creative agencies McCann, Leo Burnett, and TBWA, as well as multidisciplinary design experience across a wide range of sectors.
Beyond my professional engagements, I endorse sustainability in jewelry design with Monica Vinader, and provide thought leadership as a speaker, most recently for the National LIteracy Trust and Lancôme. I also mentor young women in London via the Diana Award.
You may have read about me in:
“Cinderthriller... it will make your heart flutter!" i-D Magazine, The Royalty Issue Spring 2012: 96-98. Print.
"Alas en los pies" El País Semanal 9 Dec. 2012: 66. Print.
"Quattro chiacchiere con Lady San Pedro, vincitrice di Cinderthriller” elle.it 28 Feb. 2012: Web.
"La reconocida Lady San Pedro revive las fachadas de los edificios emblemáticos de Paseo de Gracia" casabatllo.es 2 Dec. 2013: Web.
"On the wings of design" Adobo Magazine May. - Jun. 2012: 68-70. Print.
"Be My Lady" The Philippine Star 21 Nov. 2014: I-2. Print.
"Alberto Guardiani 'Cinderthriller': Ecco a voi la Flutterby Shoe" Grazia.it 27 Feb. 2012: Web.
"Ruby red shoes by Filipino designer wows Milan fashion folk" The Philippine Star 23 Mar. 2012: I-3. Print.
"Get to know aDA judge Lady San Pedro" ADOBOMAGAZINE.COM 27 JAN. 2015: Web.
Awards and Accolades
graphic design, fashion design, and Creative direction
SILVER for Toyo (Logo Design and Letterhead 9) Graphis Inc. 2017
SILVER for KNOxOUT’s “Biggest Air Filter” (DESIGN LIONS) Cannes Lions International Festival of Creativity 2013
SILVER for Project EDSA (BEST USE OF AMBIENT MEDIA) Spikes Asia 2012
1ST PLACE for Flutterby (INTERNATIONAL DESIGN COMPETITION) Cinderthriller by i-D Magazine and Alberto Guardiani 2012
BRONZE for iamninoy (CRAFTSMANSHIP, TV ART DIRECTION) Philippine Advertising Congress Araw Awards 2009
GOLD for iamninoy (INTEGRATED MULTI-MEDIA CAMPAIGN) Creative Guild of the Philippines Kidlat Awards 2009
SILVER for Façades (ILLUSTRATION) Adobo Design Awards 2014
BRONZE for iamninoy (DESIGN) Philippine Advertising Congress Araw Awards 2009
SILVER for iamninoy (INTEGRATED CAMPAIGN) Philippine Advertising Congress Araw Awards 2009
You may have worked with me at:
Leo Burnett, McCann Erickson, TBWA, Provenance, and currently at Mrs Wordsmith