Women in Leadership, March 2024
Talking about my career and creative journey with National Literacy Trust x Lancôme
How did I get here?
Born in Manila, with a name that gets mistaken for an alias, I've lived in Barcelona before calling London home in 2015 with my Golden Retriever and Persian Cat.
In London, I design for culture and innovation, initially at provenance, to help shoppers make sustainable choices, and currently at Mrs Wordsmith, to empower young people with literacy.
With a background as an art director at McCann, Leo Burnett, and TBWA, I tap multiple design disciplines to shape and grow brands, predominantly via print and digital media.
In 2024, I contributed to UNICEF’s framework for responsible design, and Mentored young women in East London via The Diana Award. I endorse sustainable jewelry design with Monica Vinader, and have spoken about creative leadership for the National Literacy Trust and Lancôme.
Say hi! ladysanpedro@gmail.com
You may have read about me in:
Awards and Accolades
graphic design, product design, and Creative direction
WINNER, Word Tag (Children's Home Learning Product of the Year) Digital Education Awards 2024
WINNER, Word Tag (Children's Home Learning Product of the Year) Digital Education Awards 2023
WINNER, Mrs Wordsmith Blah Blah Blah National Parenting Product Awards 2022
GOLD for Mrs Wordsmith Storyteller‘s Word a Day Parents’ Choice Awards 2019
WINNER, Mrs Wordsmith Storyteller‘s Word a Day Mom's Choice Awards 2019
WINNER, Mrs Wordsmith Storyteller‘s Word a Day Tillywig Brain Child Award 2019
SILVER for Toyo (Logo Design and Letterhead 9) Graphis Inc. 2017
SILVER for Façades (ILLUSTRATION) Adobo Design Awards 2014
SILVER for KNOxOUT’s “Biggest Air Filter” (DESIGN LIONS) Cannes Lions International Festival of Creativity 2013
1ST PLACE for Flutterby (DESIGN) Cinderthriller by i-D Magazine and Alberto Guardiani 2012
SILVER for Project EDSA (BEST USE OF AMBIENT MEDIA) Spikes Asia 2012
BRONZE for iamninoy (CRAFTSMANSHIP, TV ART DIRECTION) Philippine Advertising Congress Araw Awards 2009
GOLD for iamninoy (INTEGRATED MULTI-MEDIA CAMPAIGN) Creative Guild of the Philippines Kidlat Awards 2009
BRONZE for iamninoy (DESIGN) Philippine Advertising Congress Araw Awards 2009
SILVER for iamninoy (INTEGRATED CAMPAIGN) Philippine Advertising Congress Araw Awards 2009
unicef Child Rights and Business
CONTRIBUTing TO UNICEF’S DESIGN TOOLBOX FOR CHILDREN’S DIGITAL WELL-BEING
You may have worked with me at
