Lady San Pedro

 
 

TECHNOLOGY, TRANSPARENCY, TRUST

In a data-driven world, shoppers want to know where products come from. Provenance uses tech to track product journeys from source to shelf.

 
 
 
 
  • Provenance is a platform that helps brands share their sustainable practices with shoppers. How? By tracking the journey of products and ingredients, as well as the data points along the way.


    The early-stage startup aimed to:

    • Make supply chain data user-friendly

    • Build trust among brands and shoppers

    • Attract early-stage funding

  • I created a visual identity that makes complex data simple and trustworthy.

    Blending infographics with photography, I designed a system for interfaces, investor materials, marketing campaigns, pilots, and press outreach.

    • A user-friendly platform for conscious brands and shoppers

    • A global sustainability pilot featured in The Guardian, Forbes, BBC News, Fast Company, and Financial Times

    • Collaborations with Humanity United, Fair Trade USA, International Pole and Line Foundation

    • $800K raised in seed funding

 
 
 
 

Provenance branding, marketing and product design developed with Jessi baker, Luke Harvey, Steph Lau, Rosa Koolhoven and Kirsty Oliphant.