TECHNOLOGY, TRANSPARENCY, TRUST

In a data-driven world, shoppers want to know where products come from. Provenance uses tech to track product journeys from source to shelf.

BRANDING • LOGO DESIGN • VISUAL IDENTITY • UI DESIGN • DIGITAL DESIGN

Provenance is a platform that helps brands share their sustainable practices with shoppers. How? By tracking the journey of products and ingredients, as well as the data points along the way.

The early-stage startup aimed to:
- Make supply chain data user-friendly
- Build trust among brands and shoppers
- Attract early-stage funding
I created a visual identity that makes complex data simple and trustworthy.

Blending infographics with photography, I designed a system for interfaces, investor materials, marketing campaigns, pilots, and press outreach.
- A user-friendly platform for conscious brands and shoppers
- A global sustainability pilot featured in The Guardian, Forbes, BBC News, Fast Company, and Financial Times
- Collaborations with Humanity United, Fair Trade USA, International Pole and Line Foundation
- $800K raised in seed funding

Provenance Sustainability local farm.png

Provenance Sustainability share embed.png

Provenance Sustainability traceability.png

Provenance Sustainability organic farm.png

Provenance Sustainability free range.png

Provenance Marque Coffee Cherries.png

Provenance Marque Fish.png

Provenance Marque Sheep.png

Provenance Marque Craft.png

Provenance Marque Leather.png

Provenance Marque Eggs.png

Provenance branding, marketing and product design developed with Jessi baker, Luke Harvey, Steph Lau, Rosa Koolhoven and Kirsty Oliphant.

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