Sustainable Filipino Cuisine

An alum of Heston Blumenthal's Fat Duck and Alvin Leung's Bo Innovation, Filipino chef Jordy Navarra created Toyo Eatery to infuse his homeland's traditional cuisine with a focus on sustainability and heritage.

Toyo is the Tagalog word for Soy sauce, which features in many Filipino dishes. It is also a colloquial term for "Lunacy" - a quality reflected by Toyo's twist to local favorites. We designed the logo with this playfulness in mind!

Chef Jordy Navarra has described the logo as capturing "everything we envisioned for Toyo and more" and wears the graphic as a tattoo, as do members of his team.

The restaurant's philosophy combines sustainability and heritage, focusing on local sourcing and community engagement. By working with Filipino farmers and artisans, Chef Jordy Navarra supports traditional crafts and sustainable food systems. Additionally, the restaurant team has implemented composting and waste management practices, and developed a 10-hectare forest farm to grow produce.

DESIGN ACCOLADES
SILVER (LOGO DESIGN AND LETTERHEAD 9) GRAPHIS INC. 2017

BRAND ACCOLADES
Toyo Eatery has been honored by Asia's 50 Best Restaurants in 2023 with the Sustainable Restaurant Award, and In 2024 named the best restaurant in the Philippines for the fifth consecutive year. Tatler Dining has also awarded Toyo Eatery Restaurant of the Year and Best Service in 2024.