A fresh look at history.
WHERE TEXTBOOKS FAILED, IAMNINOY PREVAILED. AN INTEGRATED MEDIA CAMPAIGN THAT CELEBRATED THE 25TH ANNIVERSARY OF PHILIPPINE DEMOCRACY, IAMNINOY REBRANDED THE legacy OF NINOY AQUINO, WHOSE opposition of THE DICTATORSHIP WAS LITTLE KNOWN TO young Filipinos.
BLACK-FRAMED GLASSES WERE A DISTINGUISHING ACCESSORY FOR THE FORMER SENATOR, providing THE CAMPAIGN A GRAPHIC HANDLE APPLICABLE TO A WIDE range OF MEDIA AND MERCHANDISE.
IAMNINOY received GOLD, SILVER AND BRONZE AWARDS FOR ART DIRECTION, DESIGN AND INTEGRATED MEDIA, at the Philippine Advertising Congress Araw Awards and the Creative Guild of the Philippines Kidlat Awards. IT ALSO RECEIVED HONORS AS THE MOST EFFECTIVE TEENS BRAND AT the Asia Pacific Tambuli Awards: the first and only global awards show honoring brands that deliver results while promoting social good.
Project developed with Raul Castro, Chino Jayme, George Belardo, Alan Almeda and Gem Habito under McCann Erickson Philippines.