Lady San Pedro

copywriting

L is for Letragram

illustration, art direction, copywritingLady San PedroComment
Letragram
G is for gunting  ////  a cutting instrument with two blades fastened in the middle.

G is for gunting  ////  a cutting instrument with two blades fastened in the middle.

Y is for yelo  ////  water frozen into a transparent crystalline solid.

Y is for yelo  ////  water frozen into a transparent crystalline solid.

D is for duyan  ////  a bed or cradle suspended by cords at both ends.

D is for duyan  ////  a bed or cradle suspended by cords at both ends.

H is for habi  ////  a manner of forming fabric by interlacing perpendicular strands.

H is for habi  ////  a manner of forming fabric by interlacing perpendicular strands.

August is Buwan ng Wikang Pambansa or "National Language Month" in the Philippines. Begun officially in 1997, the annual national celebration is pursuant to Proclamation 1041, signed by former President Fidel V. Ramos. Buwan ng Wika is celebrated mainly in schools, with activities such as Extemporaneous Speaking, speech choir, poetry writing, and the performance of folk song and dance, held all through the month.

Outside of schools, national and cultural organizations are likely to hold Buwan ng Wika activities, though fairly few. Myself being so far away from the Philippines, and so long out of school now, I've been very much untouched by the celebration I so thoroughly enjoyed as a student.

Letragram is my own contribution to the Filipino language, uniting via simple graphics, the letters of the alphabet with words they represent. B is for buko, U is for ulap, Y is for yelo. Join me as I complete the alphabet, and hopefully do one or two subsequent versions more.

Maligayang Buwan ng Wika! Happy Filipino Language Month!

Follow the collection here and on Instagram @letragram

Hearts Beat Anew

copywriting, animation, art directionLady San PedroComment

To re-launch the company's new logo, an animated video briefly recaps the organization's journey and evolution since its founding 13 years ago. "A new look to the same heartbeat." Call Design welcomes you to its new brand identity: a symbol of constant evolution and human interaction.

 "Heartbeat" for Call Design Animation: Clang Sison, Concept, Copy and Art Direction: Lady San Pedro