Lady San Pedro

Lady San Pedro Design Notting Hill.jpg

About

Advocate of good design, good leadership, and good brands

 
 



Not an alias

Born in Manila, Philippines, with a name that gets mistaken for an alias, I've lived in Barcelona before calling London home with my Golden Retriever and Persian Cat.

In London, I've contributed significantly to shaping and scaling products at two mission-driven British startups: provenance.org and Mrs Wordsmith. I am currently leading projects that span a wide range of disciplines, including product development, partnerships, and innovation.

Off-duty, I create content for sustainable jewelry brand Monica Vinader, and provide thought leadership as a speaker or contributor in the fields of design and innovation. I ENJOY LANGUAGES, FILM, PHOTOGRAPHY, and keeping fit with ballet, HIIT, pilates, and aerial yoga.


 

You may have read about me in:

“Cinderthriller... it will make your heart flutter!" i-D Magazine, The Royalty Issue Spring 2012: 96-98. Print.

"Alas en los pies" El País Semanal 9 Dec. 2012: 66. Print.

"Quattro chiacchiere con Lady San Pedro, vincitrice di Cinderthriller” elle.it 28 Feb. 2012: Web.

"La reconocida Lady San Pedro revive las fachadas de los edificios emblemáticos de Paseo de Gracia" casabatllo.es 2 Dec. 2013: Web.

"On the wings of design" Adobo Magazine May. - Jun. 2012: 68-70. Print.

"Be My Lady" The Philippine Star 21 Nov. 2014: I-2. Print.

 
 
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Awards and Accolades

graphic design, fashion design, and Creative direction

SILVER for Toyo (Logo Design and Letterhead 9) Graphis Inc. 2017

SILVER for KNOxOUT’s “Biggest Air Filter” (DESIGN LIONS) Cannes Lions International Festival of Creativity 2013

SILVER for Project EDSA (BEST USE OF AMBIENT MEDIA) Spikes Asia 2012

1ST PLACE for Flutterby (INTERNATIONAL DESIGN COMPETITION) Cinderthriller by i-D Magazine and Alberto Guardiani 2012

BRONZE for iamninoy (CRAFTSMANSHIP, TV ART DIRECTION) Philippine Advertising Congress Araw Awards 2009

GOLD for iamninoy (INTEGRATED MULTI-MEDIA CAMPAIGN) Creative Guild of the Philippines Kidlat Awards 2009

SILVER for Façades (ILLUSTRATION) Adobo Design Awards 2014

BRONZE for iamninoy (DESIGN) Philippine Advertising Congress Araw Awards 2009

SILVER for iamninoy (INTEGRATED CAMPAIGN) Philippine Advertising Congress Araw Awards 2009

 

You may have worked with me at:

Leo Burnett, McCann Erickson, TBWA, Provenance, and currently at Mrs Wordsmith